With the ultra HD resolution, this LG 43-inch UR340C Series UHD Commercial TV makes the color and details of the contents more vivid and realistic. The 4K Upscaler automatically upgrades FHD content to UHD quality through the upscaling process. Moreover, the UR340C series can deliver more intense colors and deep black by supporting HDR10. The UR340C series has been certified Crestron Connected, which means it has a high level of compatibility with professional AV controls. This results in virtually seamless integration and automated control, boosting business management efficiency.